We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.
A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.
The goal is to deliver effective marketing programs that will help our reputation and growth.
Responsibilities
- Research markets, analyze customer data, and create strategies to reach the target audience.
- Brainstorm and develop ideas for creative marketing campaigns
- Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
- Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement
- Manage the day-to-day operations of the marketing department, including publishing posts and campaign audit
- Write, proofread, and edit creative and technical content across different mediums
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Work with external agencies and vendors to execute marketing programs
Must Have
- Bachelor Degree or Higher
- Proven experience as marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Solid computer skills, MS Office.
- Excellent communication and presentation skills
- Self-motivated yet customer-focused